Open rate calculation improvement
Infusionsoft’s email open rate calculation has been improved for accuracy. Previously, emails that were sent but not successfully delivered were included in the calculation, potentially resulting in a lower open rate. The open rate now reflects the count of unique recipients who opened the email divided by the count of unique email addresses to which the email was delivered.
Content risk services
Over the next several weeks, we will release built-in functionality to help you avoid triggering spam filters when sending an email broadcast. Certain keywords can trigger these filters, which send your email straight to your contact’s junk folder, where it sits unread. Now you can check your emails for these keywords by clicking the “Spam” icon in the email builder. These keywords will also be flagged when you click “Review and send” before sending your email. Click here to see how!