Purchases are tracked when a prospect or customer buys through an manual order, order form, shopping cart or upon successful payment for orders created through the API.
A purchase goal can be satisfied by a general purchase, the purchase of a specific product, or the purchase of a particular category of product.
If the purchase goal comes before the sequence, the contact will move forward when a purchase is made.
If a contact was not added to the campaign prior to achieving the goal, they will not enter any of the following sequences. You can change the Purchase Goal to be achieved by any contact to include contacts that were not already in the campaign.
If the purchase goal comes after the sequence, the contact will be removed from the sequence when a purchase is made
- Click and drag a goal onto the campaign canvas.
Note that a purchase goal usually comes at the end of an educational/nurture sequence. Once the customer purchases and the goal is satisfied, the previous nurture campaign stops and the post-purchase sequence can begin. For simplicity, the purchase goal is at the beginning of this particular campaign
- You can double-click the name below the icon to customize it.
- Double-click on the goal or single click and choose View and edit
- Select the purchase option that satisfies the goal
- Any Purchase: This option allows you to update a contact's campaign sequence when they make any kind of purchase. This is a good option for companies that send generic customer follow-up that is not related to a specific product or category of products.
- Specific Product Purchase: This option allows you to send product-specific communications, which can be used to help the customer maximize the value they receive from the product and / or to upsell additional products to them.
- Product in a Specific Category Purchase: This option allows you to send customer communications based on a specific category of interest (e.g. live event promotions to people who like to attend seminars.)
- Select the payment type that satisfies the goal.
- Click Save to apply the purchase option that satisfies the goal
- Don't forget to publish your changes when you are ready to go live