Broadcast - create a broadcast (Legacy Email Builder)


This article applies to:

A broadcast message is a single message that is sent to an entire list of people at the same time.  A broadcast is generally the best option when you need to send the same message to everyone at the same time (e.g., a monthly email newsletter). It is also the best option for sending messages that require frequent updates.

Note! Email marketing is permission-based. Make sure you have permission before you send a broadcast. Review the Keap Acceptable Use Policy.

Get started

  1. Click Broadcasts from the left hand navigation.
  2. Click Create a broadcast.

Create your email content

  1. Select the From email address.
  2. Enter a Subject. Optionally, enter a preview line.
  3. Personalize with merge fields. For more information, click here.
  4. Add your message content.


Define your audience

  1. Add your audience by typing the name of a list or tag.
  2. The number of contacts will display next to the list and tag.




Test Email

  1. Click the Send a test email link located to the right of your audience.
  2. By default it will display the From email address but you can use any email address.

Pro-Tip! When sending a test email, merge fields that would pull contact information into your email will not function correctly and you may not see email signatures. To make sure your merge fields are working correctly in you email, we recommend you actually send the email to yourself prior to sending it to your list.

Select your timing

  • At the best time today - We'll send the email within 24 hours. It'll arrive at the top of your contacts' inboxes when they typically open your emails. Note: This is based on data from the billions of emails we send annually, we look at your email's designated audience, combined with global open rate trends to calculate the best time to send your email: when it's most likely to be seen and opened by your audience.
  • Send right away - send immediately.
  • At specific time - send on the date and time of your choice.


Send your broadcast

  1. When you are ready to send click Send broadcast.