Campaign Merge Fields


This article applies to:

Campaign merge fields are useful time-savers when information in your automation changes frequently. For example, if you have five emails in an automation that all reference a constantly changing date, a campaign merge field will save you from editing all five emails every time the date changes. All you have to do is change the value of the campaign merge field.

  • The merge field can only be text
  • There is no limit to the amount of campaign merge fields you can create
  • A campaign merge can only be used in the automation that it was created in

Create a Campaign Merge Field...

  1. When editing an automation, click on the Actions button and select Merge Fields.
  2. Click the Add Merge Field button. 
  3. Enter the Merge Field Label and Value.
    1. Merge Field Label - This is the name of the merge field. Only you will see this.
    2. Merge Field Value - The actual value that will be merged into the email.
    3. Click the Save icon to save your changes.
  4. Repeat these steps to add more merge fields.


To insert a Campaign Merge Field into an email...

  1. Open the email you would like to modify
  2. Click the text area where you want to insert the merge field
  3. Click the Merge drop-down.
  4. Select Campaign Fields
  5. Choose your desired merge field and it will be added to your email


To Edit an existing campaign merge field...

  1. When editing an automation, click on the Actions button and select Merge Fields.
  2. Click the pencil icon to edit an existing merge field.