Deliverability

Best Practices Email deliverability is a partnership between the email service provider and the email senders.  Help us maintain our stellar deliverability rates, so we can help you connect with your customers by following email marketing best prac...

Many articles on Email Marketing, and marketing resources from companies in the Email Marketing industry use statistics such as ‘99% Delivery Rate’ and ‘Highest Open Rates in the Industry’ but what do these really mean? This article discusses what t...

What is a Spam Bot? A Spam Bot is any submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it is to identify. Typically,  spam bots occur in two varieties: The name...

For the Max Classic/Ultimate editions of Keap, please refer to these articles: DKIM  and DMARC What is DKIM? What is DKIM? DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender’s identity to be authenticated by ...

Changes at Gmail, Yahoo and others may impact your deliverability - are you prepared for DMARC? In an effort to reduce spam and spoofing, email providers are moving to a policy that will reject mail sent from outside of their respective servers. Th...

"Email Whitelisting" is used to describe the act of allowing an email to reach your inbox. This is helpful if you want to make sure a certain business' email doesn't go to your spam folder. Whitelisting is typically accomplished by adding the sender...

Most emails bounce because of a permanent issue with the receiving email account, a temporary issue with the receiving email account, or because the email is blocked by the receiving server. When an email bounces, the recipient's server sends a ...

The 'Engagement Days' metric measures the contacts that you have sent email marketing to in the last 30 days and the average amount of days since they have last engaged. Engagement is tracked when contacts open emails sent from the Keap network, cli...

Gaining explicit permission for email marketing is not only a best practice—it’s required by Keap and most reputable email service providers. Sending marketing emails without permission damages your sender reputation, lowers deliverability, and ...

You’ve crafted the perfect email for your next email marketing automation. Complete with an attention grabbing subject line, compelling copy, and irresistable call-to-action. You’re positive click rates will be through the roof! Unfortunately howe...

DMARC, Domain-based Message Authentication Reporting & Conformance, is an email authentication protocol that allows domain owners to publish a policy statement telling receiving domains what to do if their message fails SPF or DKIM authentication. I...

Building and maintaining a quality email list will maximize the success of your marketing efforts. A quality email list starts with ensuring permission has been obtained from all subscribers. Use these requirements below as a guide when importin...

What is an Invalid Hard Bounce? When you try to send an email to an address that does not exist, the email provider will return an “Invalid Hard Bounce” response. This indicates the address is not deliverable and that future attempts to deliver e...

Your contacts engage with your business in many ways—calls, texts, website visits, purchases, and more. Email is just one channel, and not everyone prefers it. That’s okay! The goal is to send marketing emails only to people who find them valuab...

List bombing occurs when an email address was submitted to your web form by someone other than the owner of the address and you unknowingly sent unsolicited email. While one or two instances will surely go unnoticed, this problem can become especial...

If your domain has been flagged by Razor2, you can submit a delist request to resolve the issue. Please follow these steps to create a support ticket with Razor2 via SourceForge. Create a SourceForge account Navigate to https://sourceforge.n...

Confirming an email address is a manual process where your contact clicks a confirmation link to tell their email provider they want to receive marketing emails from you. This improves deliverability by reducing the number of unengaged contacts ...

Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their ISP as spam. The ISP then informs us through a Feedback Loop where the spam complaint

Spam traps are commonly used by inbox providers and blacklist providers to catch malicious senders or legitimate senders with poor email marketing practices. A spam trap looks like a real email address, but it doesn’t belong to a real person nor i...

How do links on the URIBL Greylist affect email delivery? URIBL maintains three types of lists: white, grey and black. URIBL "blacklistings" have the most impact because it is enabled by default among email administrators. "Greylistings", on the...

What Is Email Engagement? Email engagement refers to how actively your contacts interact with your emails. It measures actions like opens , clicks , and some form submissions — and how recently those actions occurred. We measure engagemen...