Deliverability

List Hygiene and Sender Reputation

Articles

List Hygiene
Customers engage with your business in many ways and email is just one of them!  Your full contact list is used for many things inside your application...  tracking customers projects, sales pipeline, email lists, and content engagement. &...
Acceptable Use Policy - Quick Reference Guide
Best Practices Email deliverability is a partnership between the email service provider and the email senders.  Help us maintain our stellar deliverability rates, so we can help you connect with your customers by following email marketing best...
DMARC May Impact Your Deliverability
Changes at Gmail, Yahoo and others may impact your deliverability - are you prepared for DMARC? In an effort to reduce spam and spoofing, email providers are moving to a policy that will reject mail sent from outside of their respective servers. Th...
Email Address Whitelisting
"Email Whitelisting" is used to describe the act of allowing an email to reach your inbox. This is helpful if you want to make sure a certain business' email doesn't go to your spam folder. Whitelisting is typically accomplished by...
Explicit Permission
Gaining explicit permission for email marketing is not only a best practice, but it's also required by Infusionsoft , and most email service providers in the industry. Email marketing without permission will negatively impact your sender re...
How your from address affects email deliverability
DMARC, Domain-based Message Authentication Reporting & Conformance, is an email authentication protocol that allows domain owners to publish a policy statement telling receiving domains what to do if their message fails SPF or DKIM authenticatio...
Importing Subscribers
Building and maintaining a quality email list will maximize the success of your marketing efforts. A quality email list starts with ensuring permission has been obtained from all subscribers. Use these requirements below as a guide when importing ...
Invalid Hard Bounces
What is an Invalid Hard Bounce? When you try to send an email to an address that does not exist, the email provider will return an “Invalid Hard Bounce” response. This indicates the address is not deliverable and that future attempts to...
Protect Your Web Form From Bot Attacks
List bombing occurs when an email address was submitted to your web form by someone other than the owner of the address and you unknowingly sent unsolicited email. While one or two instances will surely go unnoticed, this problem can become especial...
Spam Traps
Spam traps are commonly used by inbox providers and blacklist providers to catch malicious senders or legitimate senders with poor email marketing practices. A spam trap looks like a real email address, but it doesn’t belong to a real person n...
Spam Complaints
Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their ISP as spam. The ISP then informs us through a Feedback Loop where the spam complaint came from and who sent it.
URIBL Greylisting
How do links on the URIBL Greylist affect email delivery? URIBL maintains three types of lists: white, grey and black. URIBL "blacklistings" have the most impact because it is enabled by default among email administrators. "Greylist...
DKIM
For the Max Classic/Ultimate editions of Keap, please refer to these articles: DKIM  and DMARC What is DKIM? What is DKIM? DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender’s identity to be authen...
Email IP Range
The IP Address is subject to change. You should always look up our SPF record, which will be included our current IP Addresses. To search our SPF record use MXToolBox and search infusionmail.com. Protip: Click any image to view larger ...
How to Avoid Content Filters
You’ve crafted the perfect email for your next email marketing automation. Complete with an attention grabbing subject line, compelling copy, and irresistable call-to-action. You’re positive click rates will be through the roof! Unfortun...
Engagement Days
The 'Engagement Days' metric measures the contacts that you have sent email marketing to in the last 30 days and the average amount of days since they have last engaged. Engagement is tracked when contacts open emails, click links in emails,...
Deterring Spam Bots
What is a Spam Bot? A Spam Bot is any submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it is to identify. Typically,  spam bots occur in two varieties: The n...
Unengaged Contacts
Engagement is a measure, in days, of how long it has been since a contact has filled out a webform, purchased a product, opened an email, or clicked on an email. Sending emails to unengaged contacts can drastically reduce the success of your email d...
Deciphering Email Marketing Metrics: Delivery vs Open Rate
Many articles on Email Marketing, and marketing resources from companies in the Email Marketing industry use statistics such as ‘99% Delivery Rate’ and ‘Highest Open Rates in the Industry’ but what do these really mean? This ...
Roadrunner Addresses Disabled from Sending
Roadrunner and rr.com domains were disabled from being able to send email from Keap applications from January 24th  2020 In 2012 Roadrunner was bought by Time Warner Cable (TWC) and rebranded as Spectrum. In 2015 Charter Communications purc...