Deliverability

Articles

Acceptable Use Policy - Quick Reference Guide
Best Practices Email deliverability is a partnership between the email service provider and the email senders.  Help us maintain our stellar deliverability rates, so we can help you connect with your customers by following email marketing best...
Configure Your SPF Records
In an effort to protect you as a business owner and a sender of emails, your web host uses Sender Policy Framework (SPF) as a method to prevent unauthorized senders from forging your email address, or “spoofing”. In short, SPF protects y...
DMARC May Impact Your Deliverability
Changes at Gmail, Yahoo and others may impact your deliverability - are you prepared for DMARC? In an effort to reduce spam and spoofing, email providers are moving to a policy that will reject mail sent from outside of their respective...
Email Address Whitelisting
"Email Whitelisting" is used to describe the act of allowing an email to reach your inbox. This is helpful if you want to make sure a certain business' email doesn't go to your spam folder. Whitelisting is typically accomplished by...
Explicit Permission
Gaining explicit permission for email marketing is not only a best practice, but it's also required by Infusionsoft , and most email service providers in the industry. Email marketing without permission will negatively impact your sender re...
How Your From Address Affects Email Deliverability
DMARC, Domain-based Message Authentication Reporting & Conformance, is an email authentication protocol that allows domain owners to publish a policy statement telling receiving domains what to do if their message fails SPF or DKIM authenticatio...
Importing Subscribers
Building and maintaining a quality email list will maximize the success of your marketing efforts. A quality email list starts with ensuring permission has been obtained from all subscribers. Use these requirements below as a guide when importing ...
Invalid Hard Bounces
What is an Invalid Hard Bounce? When you try to send an email to an address that does not exist, the email provider will return an “Invalid Hard Bounce” response. This indicates the address is not deliverable and that future attempts to...
Protect Your Web Form From Bot Attacks
List bombing occurs when an email address was submitted to your web form by someone other than the owner of the address and you unknowingly sent unsolicited email. While one or two instances will surely go unnoticed, this problem can become especial...
Spam Traps
Spam traps are commonly used by inbox providers and blacklist providers to catch malicious senders or legitimate senders with poor email marketing practices. A spam trap looks like a real email address, but it doesn’t belong to a real person n...
Spam Complaints
Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their ISP as spam. The ISP then informs us through a Feedback Loop where the spam complaint came from and who sent it.
URIBL Greylisting
How do links on the URIBL Greylist affect email delivery? URIBL maintains three types of lists: white, grey and black. URIBL "blacklistings" have the most impact because it is enabled by default among email administrators. "Greylist...
DKIM
What is DKIM? DKIM (Domain Keys Identified Mail) is a complex email protocol that allows a sender's identity to be authenticated by the recipient to help combat email fraud. How does it work? A public key is used to create a DNS  r...
Infusionsoft Email IP Range
The IP Address is subject to change. You should always look up our SPF record, which will be included our current IP Addresses. To search our SPF record use MXToolBox and search infusionmail.com. Protip: Click any image to view larger ...
How to Avoid Content Filters
You’ve crafted the perfect email for your next email marketing campaign. Complete with an attention grabbing subject line, compelling copy, and irresistable call-to-action. You’re positive click rates will be through the roof! Unfortunat...
How to Fix Low Inbox Rates and Content Issues
When email campaigns are sent out, it undergoes third party checkpoints that measure the ‘spamminess’ of your email.  This measurement is used to help determine the probability of your mail ending up in your recipients’ inboxe...
Engagement Days
'Engagement Days' measures your total contacts and the average amount of days since they have last engaged (opened, clicked etc). It is an extremely important metric to monitor in order to maximize your email deliverability.   Provider...
DKIM and SPF Setup Example
An SPF record is a type of Domain Name Service (DNS) record that identifies which mail servers are permitted to send email on behalf of your domain. The purpose of an SPF record is to prevent spammers from sending messages with forged From addresses...
Deterring Spam Bots
What is a Spam Bot? A Spam Bot is any submission to a database that is created autonomously from a third party. The more sophisticated the spam bot, the more difficult it is to identify. Typically,  spam bots occur in two varieties: The n...
Unengaged Contacts
Engagement is a measure, in days,  of how long it has been since a contact has filled out a webform, purchased a product, opened an email, or clicked on an email.   Sending emails to unengaged contacts can drastically reduce the success of...