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Last Updated: 11/19/2025
in Automations Easy Automations
After setting up an easy automation, you'll probably want to run yourself through it to make sure it is working properly. In this example, we have a very basic easy automation that sends an immediate email and adds a tag to our record when a for...
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Last Updated: 11/19/2025
in Automations Easy Automations
We've added a new search and sort feature to help you quickly find your Easy automations. While viewing your Easy automations, you can use the search box to search for the title of the automation You can clear the search by clicking on the "x...
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Last Updated: 11/19/2025
in Automations Easy Automations
Use Keap's automated text messaging in Easy Automations to send critical communication through text messages via a toll-free 1-800 number. Text messages have an open rate of 94%, much higher than email's ~21% open rate. This feature will initially...
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Last Updated: 11/19/2025
in Automations Easy Automations Automating your repetitive tasks just got as simple as “when” and “then”. For example, when someone fills out your public form, then Keap can send them a welcome email. Or assign you a task. Or both. Or… Well, let’s just say there’s a lot more.
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The new automation flow simplifies the way you create emails in automation. Now, you can find all the information in one place and navigate back and forth between the Template and Create steps without losing your content. Getting started
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Last Updated: 11/14/2025
in Comms Broadcasts Deliverability
Gaining explicit permission for email marketing is not only a best practice—it’s required by Keap and most reputable email service providers. Sending marketing emails without permission damages your sender reputation, lowers deliverability, and ...
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Last Updated: 11/14/2025
in Comms Broadcasts Deliverability
The 'Engagement Days' metric measures the contacts that you have sent email marketing to in the last 30 days and the average amount of days since they have last engaged. Engagement is tracked when contacts open emails sent from the Keap network, c...
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Last Updated: 11/14/2025
in Comms Broadcasts Deliverability Spam is essentially unsolicited email. However, when it comes to the business of email marketing, spam is whatever an email recipient marks as spam. Every person you email is empowered to report any email to their ISP as spam. The ISP then informs us through a Feedback Loop where the spam complaint
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Last Updated: 11/14/2025
in Comms Broadcasts Deliverability
What is an Invalid Hard Bounce? When you try to send an email to an address that does not exist, the email provider will return an “Invalid Hard Bounce” response. This indicates the address is not deliverable and that future attempts to deliver e...
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Last Updated: 11/13/2025
in Comms Broadcasts Deliverability
Spam traps are commonly used by inbox providers and blacklist providers to catch malicious senders or legitimate senders with poor email marketing practices. A spam trap looks like a real email address, but it doesn’t belong to a real person nor i...