Legacy email transition (Partner Edition)

We have exciting updates planned for 2024: You will have the ability to gradually update your templates or emails from the legacy builder to the new builder as an on-demand experience.

Originally released in 2015, the legacy email builder was a big step forward, giving our customers the tools they need to create great-looking email templates to WOW their audience. 

The legacy builder was built using an older framework no longer actively developed or supported by the development community. Browser support for this framework will eventually go away. We will provide a modern editing experience with our new drag & drop editor for designing mobile responsive emails and landing pages.

Note: The legacy email builder described in this article is currently in maintenance mode - this means that only critical bugs will be addressed moving forward.

Where is the legacy email builder?

The legacy email builder can be found when setting up an Email Broadcast or an Advanced Automation in Pro, Max, and Max Classic:

When sending a broadcast

When setting up an Advanced Automation

It can also be found when sending a broadcast or creating an email in the Campaign Builder in Max Classic

When sending a broadcast

When setting up an email in the Campaign Builder

The New Email Builder

The legacy builder's replacement is a more sophisticated and feature-rich tool for creating beautiful custom emails. Pro and Max users have been using the new email builder since 2021 and have enjoyed features like multi-column support, a vast stock image library, a bigger selection of starter templates, much more customization options, more content blocks like a countdown timer, and much more.

Max Classic customers will slowly get their hands on the new email builder beginning in June 2023 for Email Broadcast. The new builder has been available in Max Classic in the Campaign Builder since February 2023.

Hello New Builder!

Bringing the new builder to all Keap editions will require a phased approach throughout 2023/2024.

Phase 1 (Getting started)

• [Max Classic] Introduce the new email builder to Campaign Builder

• [Max Classic] Introduce the new email builder for creating an Email Broadcast

• [Pro/Max/Max Classic] Fully supports the new email builder with content publishing

• Pro/Max/Max Classic] Bring critical features to the new email builder to be at parity with the legacy email builder

• [Pro/Max] Collect feedback on the new email broadcast flow

• [Max Classic] Collect feedback on the new email builder

Phase 2 (New On-demand Editing Experience)

[Pro/Max/Max Classic]

Email broadcast

• We will add all previously Sent legacy emails and saved legacy templates to the new builder—no date-range limitations.
• We will provide an option to “Try the new email experience.” After selecting this option, users can edit their emails using the new email builder editor.
• Please note that Drafts will not be added to the new builder.
• You will have time to gradually update your templates or Sent emails from the legacy builder to the new builder. There is no timeline for updating your emails. You can do it at your convenience as an on-demand experience.
• This update does not affect scheduled broadcasts.

Campaign Builder

• We will provide an option to “Try the new email experience.” We will add this option to the dropdown menu when you click on a legacy email inside a campaign.
• This option applies to saved templates and emails not saved as templates.
• After selecting this option, users can edit their emails using the new email builder editor.
• You will have time to gradually update your templates or emails from the legacy builder to the new builder inside campaigns. There is no timeline for updating your emails. You can do it at your convenience as an on-demand experience.
• This update does not affect published campaigns.

Phase 3 (Other email builders)

[Max Classic] - We will replace other low-usage email builders in Max Classic with the new email builder. Our end goal is to provide a consistent experience for our Max Classic users and reduce the learning curve in understanding and using multiple email builders.

Note: All legacy emails are currently in maintenance mode so we can focus entirely on providing a great user experience in the new builder. Please check our maintenance plan here.

Partner FAQs

Will partners need to update their content?
It depends. Our main goal is to add all the features included in the templates (hyperlinks, tags, videos, forms, images, etc.). Some features require an update (e.g., links with > 10 tags. The new builder supports 10 tags per link). Once we have more details about each feature, we will share them.

Does the new builder fully support content publishing?
Yes. The new email builder fully supports content publishing.

General FAQs

Does the new builder support sending emails from a custom address?
Yes. you can add any address from a domain that you have validated.

Will there be any charges involved in this process?
No, Keap isn’t planning to charge anyone when updating their emails or templates.

When should I start using the new builder?
We recommend you start using the new builder now.

Why is the legacy builder being removed?
We are making this change to consolidate the different email builders in the app to have a single unified experience built on modern architecture to allow us to easily maintain and optimize the experience for all our users.

Will legacy email templates be automatically added to the new email builder?
Yes. We will add all previously Sent legacy emails and saved legacy templates to the new builder—no date-range limitations. Please note that Drafts will not be added to the new builder.

I don't save my emails inside campaigns. Do I need to recreate them in the new builder or save them as templates?
No. We will provide an option to “Try the new email experience.” We will add this option to the dropdown menu when you click on a legacy email inside a campaign. This option applies to saved templates and emails not saved as templates.

Will I need to update my templates manually?
It depends. Our main goal is to add all the features included in the templates (hyperlinks, tags, videos, forms, images, etc.). Some features require an update (e.g., links with > 10 tags. The new builder supports 10 tags per link). Once we have more details about each feature, we will share them.

Will there be features not available in the new email builder that were available in the legacy email builder?
Yes. Not all features in the legacy builder are available in the new builder. Our team is working on bringing critical features to the new builder. Feature requests can be submitted via the Keap app. Check out this document to see the features included in the new builder and what’s coming soon!

Will the New Editing Experience affect published campaigns?
No. We will keep the templates and emails "as-is" in published campaigns. You will have time to gradually update your templates or emails from the legacy builder to the new builder inside campaigns. There is no timeline for updating your emails. You can do it at your convenience as an on-demand experience.

If I used Code Builder in the legacy email builder to build my emails from scratch, would they migrate over to the new builder?
No. Our main focus is the legacy email builder. Emails created using any other builder will not be added to the new builder and will need to be created in the new email builder.

Will my emails still work after the legacy builder is no longer maintained?
Yes. Published campaigns will still work, and scheduled broadcasts will still send with the legacy builder. You will have time to gradually update your templates or emails from the legacy builder to the new builder inside campaigns. There is no timeline for updating your emails. You can do it at your convenience as an on-demand experience.